Bloom­ing Tree Group
Inno­v­a­tive tree man­age­ment for thriv­ing urban environments

Bloom­ing Tree Group are expert con­sult­ing arborists com­mit­ted to cre­at­ing health­i­er, more sus­tain­able urban envi­ron­ments. Their work sits at the inter­sec­tion of nature, plan­ning and devel­op­ment – help­ing trees thrive while sup­port­ing the needs of grow­ing cities.

Super­bold part­nered with Bloom­ing Tree Group to repo­si­tion the brand as a con­fi­dent, for­ward-think­ing indus­try leader. The chal­lenge was to move beyond tra­di­tion­al arborist per­cep­tions and cre­ate a brand that reflect­ed their depth of exper­tise, impar­tial­i­ty and pas­sion for shap­ing green­er urban futures.

The new brand iden­ti­ty is ground­ed, pro­fes­sion­al and pro­gres­sive. Inspired by bal­ance and growth, the visu­al lan­guage reflects Bloom­ing Tree Group’s role in har­mon­is­ing the nat­ur­al and built envi­ron­ment. A refined colour palette, con­fi­dent typog­ra­phy and con­sid­ered graph­ic ele­ments work togeth­er to sig­nal trust, clar­i­ty and innovation.

This think­ing car­ried through to the web­site design, a clean struc­tured dig­i­tal expe­ri­ence that clear­ly com­mu­ni­cates ser­vices, exper­tise and val­ues. The site bal­ances tech­ni­cal cred­i­bil­i­ty with warmth and approach­a­bil­i­ty, sup­port­ing both gov­ern­ment and com­mer­cial audi­ences nav­i­gat­ing com­plex plan­ning and tree-man­age­ment challenges.

Cus­tom pho­tog­ra­phy and a suite of print and dig­i­tal col­lat­er­al com­plete the brand world, ensur­ing con­sis­ten­cy across every touch­point – from reports and pro­pos­als to online engagement.

The result is a cohe­sive, future-focused brand that posi­tions Bloom­ing Tree Group as a trust­ed author­i­ty in mod­ern tree man­age­ment, while cham­pi­oning the vital role trees play in thriv­ing urban environments.