Foott is a family-owned business with over 30 years’ experience in waste management. Foott is trusted to deliver waste, recycling, and event solutions throughout regional Victoria and Southern New South Wales. With a growing team, their new office technologies provide the support required for their experienced staff to continue delivering the most suitable waste and recycling solutions for their customers.
Superbold was tasked with refreshing the Foott identity. The DNA of the identity was to remain but with a bolder and more progressive brand vision. The Foott logo is a distinct “F” letter which forms the shape of a skip bin with an open lid. The visual language has been created from the angular shapes in the “F lid” icon, with the shapes representing Foott’s uncompromising curiosity to deliver innovative sustainable solutions. A three-day photoshoot was commissioned with photographer Chris McConville to capture the heart of the Foott business and to showcase all of Foott’s services. Superbold worked across every touchpoint of the business, including print collateral, digital collateral, signage, vehicle livery, and a new website.
Foott is passionate and driven to continually innovate and to reduce the ‘Foottprint’ they are leaving on our planet for generations to come. The new brand will help them to grow and evolve for many years to come.
