Solé is Scotchmans Hill’s new Mediterranean-inspired wine collection — created to capture the spirit of coastal living and the evolving tastes of Australian wine lovers. Named after the French word soleil meaning “sun”, with roots in Italian Sole and Spanish Solé / Soleá, the name embodies warmth, growth, soul and emotion — a brand built on sunshine, connection and coastal charm.
The vision for the new Solé range started eight years ago and was created to connect with a new generation of wine drinkers, Solé responds to a global shift toward lighter, fresher Mediterranean-style wines. It’s wine experienced through moments, not instruction — inspired by travel, long lunches, beach days and the simple joy of sharing great wine with friends.
Superbold developed the complete brand world — naming, identity, label design and marketing — crafting a bold and effortless visual system that feels sun-drenched, confident and contemporary. Each label celebrates expressive typography and vibrant colour, giving every varietal its own personality while uniting the range through a cohesive, design-led aesthetic.
The collection includes Albariño, Fiano, Sangiovese Rosé, Gamay and Sangiovese — a Mediterranean line-up perfectly suited to the Bellarine Peninsula’s coastal conditions. Available through Scotchmans Hills cellar door, restaurant and online, Solé is Scotchmans Hill in a new light: modern, social, and made for summer.