Solé
Life life in full Solé

Brand iden­ti­ty
Packaging
Art direction
Marketing

Solé is Scotch­mans Hill’s new Mediter­ranean-inspired wine col­lec­tion — cre­at­ed to cap­ture the spir­it of coastal liv­ing and the evolv­ing tastes of Aus­tralian wine lovers. Named after the French word soleil mean­ing sun”, with roots in Ital­ian Sole and Span­ish Solé / Soleá, the name embod­ies warmth, growth, soul and emo­tion — a brand built on sun­shine, con­nec­tion and coastal charm.

The vision for the new Solé range start­ed eight years ago and was cre­at­ed to con­nect with a new gen­er­a­tion of wine drinkers, Solé responds to a glob­al shift toward lighter, fresh­er Mediter­ranean-style wines. It’s wine expe­ri­enced through moments, not instruc­tion — inspired by trav­el, long lunch­es, beach days and the sim­ple joy of shar­ing great wine with friends.

Super­bold devel­oped the com­plete brand world — nam­ing, iden­ti­ty, label design and mar­ket­ing — craft­ing a bold and effort­less visu­al sys­tem that feels sun-drenched, con­fi­dent and con­tem­po­rary. Each label cel­e­brates expres­sive typog­ra­phy and vibrant colour, giv­ing every vari­etal its own per­son­al­i­ty while unit­ing the range through a cohe­sive, design-led aesthetic.

The col­lec­tion includes Albar­iño, Fiano, San­giovese Rosé, Gamay and San­giovese — a Mediter­ranean line-up per­fect­ly suit­ed to the Bel­lar­ine Peninsula’s coastal con­di­tions. Avail­able through Scotch­mans Hills cel­lar door, restau­rant and online, Solé is Scotch­mans Hill in a new light: mod­ern, social, and made for summer.