Wired Life is a leader in home automation, security systems, telecommunications and general electrical works providing smart, high quality solutions for clients across Melbourne, Geelong, and Point Cook.
John and the team contacted Superbold to develop a new brand strategy and identity, one that represents the core values and essence of Wired Life. The new strategy was underpinned by a series of workshops and interviews with key stakeholders, which then informed creative territories to explore for the identity design.
The resulting design revolves around a tech-inspired logotype with an integrated electromagnetic wave symbol. Applied with an energetic colour palette, across a simplified visual language centric to the target audience, the new identity positions Wired Life as a modern, innovative, and forward-facing business.
