Mantrap Brewing had the ambition of creating the finest high ABV hop-forward styles in the market. They wanted their beers to have a big bite! The name King Brown was chosen as it is Australia’s largest terrestrial venomous snake, found across the vast majority of the Australia. The longneck brown bottles used in the packaging are also called a King Brown.
We harnessed this attitude to challenge the norm in the craft beer category. That meant staying away from the expected visual language of hops and white space minimalist approached seen on many labels. A bold, contemporary and consistent approach was used for the labels. Dark colours were chosen to represent the high ABV hop style of the beers whilst a contrasting bronze foil was used to represent the stunning skin of the King Brown snake.
King Brown is in its infant stages but has already picked up a big following and will continue to innovate and grow with standout packaging like no other in the market.
