3RT
The next fron­tier in wood.

3RT was born from a world of left­overs. Through sci­ence and engi­neer­ing, 3RT have pio­neered the process of turn­ing waste wood into a beau­ti­ful, safe, durable and sus­tain­able prod­uct. Made by robots, any­where on earth. They help their cus­tomers respond to the increas­ing demand for sus­tain­able wood prod­ucts, with the poten­tial to replace alu­minum, steel and con­crete in both the fur­nish­ing and con­struc­tion industries.

Super­bold was trust­ed to refresh the brand and devel­oped many dif­fer­ent touch points includ­ing print col­lat­er­al, dig­i­tal col­lat­er­al, prod­uct labels, store decals for Bun­nings and a brand new website. 

The name 3RT stands for the 3 ​“R”s of sus­tain­abil­i­ty: Reduce – Reuse – Recy­cle. The 3 stripes have been used through­out the brand to rep­re­sent this and to cre­ate a con­sis­tent and har­mo­nious iden­ti­ty. Inno­va­tion is at the heart of what they so a con­tem­po­rary and clean approach was used through­out all touch points. The new brand reflects who they are today, what they stand for and where they are going.

3rt​.com​.au