Barwon Coast Committee of Management required a new visual identity, one that was underpinned by the values formed within their brand strategy and functional for a wide range of branding applications.
A new identity and branded collateral was formed to position Barwon Coast as custodians of the environment. Barwon Coast has connection at its core. These connections are what inspired and created the visual identity. Colours, graphics and visual elements were drawn from the natural environment, supporting the essence of the Barwon Coast brand and connection to the coast.
Design guidelines have been developed to help staff present their new brand proudly and consistently, now and well into the future.
