Union Cel­lars
Join the Union.

Union Cel­lars is an inde­pen­dent retail­er offer­ing a deep list of inspir­ing wines from local, domes­tic and inter­na­tion­al pro­duc­ers. Oper­at­ed by two Gee­long locals with glob­al expe­ri­ence, the inti­mate offer­ing is fond­ly known by local and nation­al wine­mak­ers for both its prod­uct exper­tise and hon­est cus­tomer ser­vice.

To coin­cide with the launch of a sec­ond loca­tion, Super­bold were asked to cre­ate a new brand iden­ti­ty that bet­ter reflects the Union Cel­lars offer­ing of inspir­ing expe­ri­enced knowl­edge com­bined with local com­mu­ni­ty ser­vice. The hand-drawn logo is inspired by Union’s sig­na­ture pre­sen­ta­tion of their wine and is cou­pled with a cus­tom retro-toned logo­type. Vari­able typog­ra­phy pat­terns, inspired by the vari­ety of the wine indus­try, and sec­ondary illus­tra­tions sup­port the logo. The com­bi­na­tion allows for ever-evolv­ing designs to pro­mote exist­ing offer­ings, such as Join The Union – a direct to your door wine sub­scrip­tion ser­vice – as well as new Union Cel­lars offer­ings and expan­sions in the future.