NDIS
At the cen­tre of inclusiveness.

The Nation­al Dis­abil­i­ty Insur­ance Agency (NDIA) is an inde­pen­dent statu­to­ry agency. Our role is to imple­ment the Nation­al Dis­abil­i­ty Insur­ance Scheme (NDIS), which will sup­port a bet­ter life for hun­dreds of thou­sands of Aus­tralians with a sig­nif­i­cant and per­ma­nent dis­abil­i­ty and their fam­i­lies and carers.

With the aim of cre­at­ing more inclu­sive and engag­ing com­mu­ni­ca­tions, the NDIA were seek­ing a library of illus­tra­tions and graph­ic assets to be used on their social media chan­nels. Work­ing with the NDIA social media team, and a wide range of stake­hold­ers rep­re­sent­ing cul­tur­al and soci­etal groups, Super­bold cre­at­ed a suite of char­ac­ters and objects that can be adapt­ed, edit­ed, and deployed by the inter­nal NDIA team.

Thanks to the many voic­es involved, the result­ing library allows for com­mu­ni­ca­tions that are more inclu­sive, more rep­re­sen­ta­tive, and more fun. While the library was orig­i­nal­ly intend­ed for social media use, it has now grown to be used across oth­er NDIS chan­nels such as print doc­u­ments and more.