Orivet is an innovator in the animal genetics market, driven by a technology-led approach that is supported with robust security. Backed by science, Orivet is focused on creating healthier, happier lives for animals and their owners. The business was launched in Australia 10 years ago, and since then has grown to NZ, the US, Japan, Europe and Asia. The company has grown exponentially during Covid and the need for a rebrand became apparent.
Superbolds task was to present the Orivet brand as a trusted, personalised solution for your animal’s long-term health. It had to engage with a wide audience of Breeders, Pet Owners, Vets and present in a consistent manner to increase brand awareness whilst also ensuring key messages were clearly communicated.
The new identity embodies a sense of trust, quality and innovation whilst also having a nod to the brands history with the reinterpretation of the DNA stand and a dog. The linework from the mark continues in the visual language, flowing and intersecting in the form of DNA strains while wrapping over and under hero photography. Bold and bright colours were used to create a happy and approachable feel along with targeting a younger audience. The new brand is functional across a wide range of applications including packaging, print collateral, digital communications and website. Orivet is thrilled with their new brand and continue to work with Superbold on new and exciting projects.
